ABOUT ME
Why I Do This
The organizations creating real change are competing against billion-dollar brands, shrinking attention spans, and digital spaces designed to reward speed over substance.
Your mission deserves messaging that resonates, builds momentum, and a digital presence as powerful as the work you're doing.
THAT’S WHERE I COME IN
From helping lead campaigns that generated over a billion video views to building award-winning communications teams, I've spent the last 15+ years studying how ideas spread, how movements gain momentum, and how meaningful causes break through the noise.
Today, I help organizations communicate with the level of sophistication often reserved for major brands—while staying grounded in the values that make people connect with their work in the first place.
Because meaningful work deserves exceptional strategy.
I GET IT
Before I worked in advocacy, I built my career in entertainment and media, learning firsthand how stories spread, how audiences engage, and how public attention is earned.
I later brought that experience into movement work, eventually leading a social media team of 13 at PETA during a period of explosive growth and national visibility.
Since then, I've partnered with organizations across animal protection, environmental advocacy, racial justice, public education, and other mission-driven causes to help strengthen messaging, grow influence, and build deeper connections with the communities they serve.
WHAT I'VE LEARNED
The most effective organizations aren't always the loudest.
They're the ones that know how to communicate with clarity, emotional resonance, and strategic intention.
They understand that visibility alone isn't enough. People need a reason to care. A reason to stay engaged. And a reason to take action.
LET’S TALK
Tell us about your organization!
Whether you're building a movement, launching a campaign, or looking for a strategic partner who understands both advocacy and digital culture, I'd love to hear what you're working on.
How we turn your online presence into your organization’s strongest asset.
OUR PROCESS
Position
We clarify the narrative, sharpen your message, and establish authority without sounding corporate.
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Amplify
We build storytelling strategies that emotionally connect, spread, & move the right people to action.
02
Sustain
We create systems and workflows that maintain momentum without burning out your team.
03
FAQ
Frequently Asked Questions
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I offer two primary ways to work together: a Strategic Movement Partnership for organizations that need ongoing communications and campaign support, and an Advisory Partnership for communications leaders looking for high-level strategic guidance.
My work typically includes messaging, campaign strategy, digital storytelling, audience engagement, and communications planning. -
The best place to start is with a discovery call. We'll discuss your goals, challenges, and whether there's a good fit between your needs and the ways I work. If it feels aligned, I'll recommend the most appropriate engagement.
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I've spent my career at the intersection of media, advocacy, and digital culture. Having led social media at PETA during a period of explosive growth and later advised organizations across multiple justice movements, I bring both hands-on execution experience and a deep understanding of how ideas gain traction in today's media environment.
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You can reach out through the contact form on this site or send me an email directly. My team typically respond within 1–2 business days.
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.
LETS CHAT
Ready to build momentum for your mission?
Let's start with a conversation. Whether you're looking to strengthen your messaging, grow your visibility, or navigate a critical moment for your organization, I'd love to learn more about your work and explore how we might partner together.